emoto – Visualising the Emotional Response to London 2012

emoto is a unique data art project that captured and visualized the excitement around the London 2012 Olympic and Paralympic Games. The project captured the pulse of the Games and provided a unique ‘peoples’ perspective on events as they happened.

As stories unfolded, emoto was processing global twitter data, around 12.5 million Twitter messages, collected in real-time and analysed  for content and emotional tone, this was then fed back to the viewer providing greater insight into the ups and downs of London 2012 as they happened. The dynamic nature of evolving news stories within the Olympic Games could be followed via emoto providing an alternative perspective to that broadcast by mainstream media.

The emoto real-time visualization was developed to show the big picture, the world from above, as well as the intimate and personal. In topics view, the viewer could see the big picture overview, which event, athlete or topic was generating the most attention in that moment, and the mix of positive and negative emotions for each. The anecdotal and ephemeral was seen in the message view stream, and an overview on each day showed an even bigger picture, the trends and patterns.

emoto – most discussed topics